Amazon Lesson · Module 1 of 6 · 15-20 min

China sourcing & unit economics

Teach EXW/FOB to landed cost and FBA unit profit before the first PO.

Class goal: Students can decide if a SKU is viable before ordering.

Talk track

  1. Start with factory quote: EXW vs FOB - what is missing.
  2. Add freight, duty, inspection into landed cost per unit.
  3. Open profit calculator: price, COGS, FBA fees, ads reserve.
  4. Ask: break-even price vs target retail - green light or kill SKU?

Live demo

Project the tool full-screen. Students follow on phones only after you finish the first pass.

Open: Landed cost calculator FBA profit calculator

Student exercise

Same SKU: change freight +/-30% and ads 8% to 15%. Who still has margin?